Hello from Gov Ball, the Perfect Pairing, and Essential Tech Reading

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Donald Glover is retiring Childish Gambino.
Hope you caught him at Gov Ball!

MUSIC & INDUSTRY


Let’s go back to a boardroom at BMG in 1999, where a young plucky exec introduces a five-month-old Napster. After a long pause, the response came. "We're so f-cked!" The series of events and mistakes that followed, as labels desperately clung to the old distribution profit machine, later became a case study for media industries of what not to do. There were, however, a few players working behind the scenes who immediately saw the transformative power of streaming, and when the iPhone arrived on the scene, salvation was at hand. As one recalls, "We were an inch away from being buried, and Spotify single-handedly turned that around."

BRANDS & BANDS


There is a growing disconnect between advertisers and consumers when it comes to online ads. Methods like modal, autoplay video, intracontent, and sponsored social media, rank among most hated — even more on mobile! As Google and Apple begin shipping ad-blocking features included in their browsers, marketers might consider the value in non-traditional programs. Say, for example, integrated creative partnerships in music :)

RESEARCH & INSIGHTS


The concert industry has long eyed dynamic pricing models to reclaim revenue lost to secondary markets. Uber's surge pricing and the entire airline industry are built on these platforms, but promoters and artists are skittish to test the waters, fearful of accusations of gouging. Well, they can look to Broadway for a successful, highly profitable entertainment model. Sure, Hamilton tickets cost a fortune, but the show's producers see a vastly higher percentage of that cost compared with secondary sellers, and the method also provides consumer bargains and value as a payoff for hustle on their end. Ultimately, someone will always be willing to pay a premium for a hot ticket. And who should reap the profit, the entertainment property or a secondary speculator?

EVERYTHING ELSE


LISTEN


SZA
Drew Barrymore
Invisibilia
Reality

LOOK


De La Soul
Drawn ft. Little Dragon
Robert Rauschenberg
Among Friends at MoMA

WEEKEND PLAYLIST

FACTORY FLOOR


Becca Binford caught up with Banks' drummer Derek Taylor at Gov Ball. Fun fact... he's also one of the guys behind Menotti's Coffee and a Venice Beach homie.

FRIDAY GIF


See ya next week...