One of the more memorable Super Bowl ads this year, by T-Mobile, followed a funny text thread
between a Lyft driver and their pickup. That premise was based on a viral tweet
. Twitter users, as they do, jumped to condemn T-Mobile for joke stealing. T-Mobile, of course, paid for the joke, as both T-Mobile’s CEO
quickly confirmed. The spot was a win for T-Mobile and just reward for @decentbirthday’s original content. Contrast T-Mobile to @fuckjerry, a viral meme account turned social agency Jerry Media, and former partner of Fyre Festival, who repost the best internet jokes to their 14 million Instagram followers without compensation or even proper attribution, sometimes going so far as to incorporate other people’s content into ads run on their account. The pent-up resentment burst into all-out war
when a few comedians started an unfollow campaign with #FuckFuckJerry, which quickly went viral
. Now would be a good time to check and make sure to unfollow @fuckjerry.