When An Egg Is Bigger Than The Super Bowl

If you want a good Super Bowl ad you better find a good band. Here's the best we've seen so far.

Apple v. Facebook

On Tuesday, TechCrunch reported that Facebook was secretly paying iPhone users – including teenagers – $20 a month to install Facebook Research, an app that gives the platform root access to all the user’s activity on the phone. Apple had banned the app under its previous name for policy violation. They went further this time, temporarily revoking Facebook’s ability to distribute internal iOS apps. In practice, this meant that the research app stopped working, along w/ all manner of apps and services Facebook employees use on iPhones. What they didn’t do, though they just as easily could have, was ban Facebook from the App Store (and thus, iPhones) altogether. Apple’s actions may have highlighted Facebook’s shady privacy practices, but it also served as a clear demonstration the sort of anti-competitive behavior one finds in a monopoly.

Brand, Hatched

This year’s best advertising opportunity is fast approaching. No, not the Super Bowl. We’re talking, of course, about the World Record Egg. First posted on January 4th, the World Record Egg became the most-liked Instagram post ever by January 13th. Since then, the account has posted a series of photos showing a crack growing larger on the egg, begging the question “what’s inside?” Hello, branding opportunity! “Being the first brand to crack out of the egg is worth at least $10 million,” according to social consultants. Some agencies are even advising their clients to “to spend on the egg instead of the Super Bowl.” Regardless of who or what comes out of that egg, it will end up being one of biggest deals of the year. 2019, folks.

The Future Won't Be Digitized

NAMM is the place to go to see the future of music making, and at this year’s trade show in Anaheim, that future is surprisingly analog. This runs contrary to the past few decades’ trends of ever more digitization and is perhaps a reaction to it. The sentiment was best summarized by Alan Parsons, “A dozen microphones and a thousand plug-ins come out every week ... but I don’t think necessarily that plug-ins win Grammys. Don’t let the technology get in the way of your old-school values.” For those in attendance, the excitement came in playing new instruments, searching for some new sound that can only be found in performance, and some essence that’s irreducible to 0s and 1s. It was a showcase of what we like about music.




Billie Eilish
bury a friend
Blood Orange
NPR Tiny Desk Concert
Chris Hayes + Aaron Gordon
The Future of Transit
Fra Biancoshock




Sydney on assignment with Honda’s Karen Kim.


See ya next week...
This WeekMatt Pennington