Lollapalooza-palooza

This Week: Lollapalooza-palooza
It's Lollapalooza-palooza!
Check out the live stream and read how the touring festival of the 90s became a premiere destination event.

MUSIC & INDUSTRY


When hip-hop displaced rock as the most popular genre in the US, it meant more than just Nielsen data. It meant doing away with the baby boomer conventions and rules. Like the notion of "selling out." In retrospect, it's hard to even fathom that an entire genre declined an immensely lucrative revenue stream in the name of "authenticity." Hip-hop has no such qualms. A genre secure about their authenticity and entrepreneurial in spirit, Hip-hop loves selling out. And brands love them back, showering the genre with the millions and millions of dollars rock turned down.

BRANDS & BANDS


B2B relationships for artists and companies are symbiotic; companies can enrich their product and develop their brands, artists reach new fans and revenue streams. New technology is helping to remove the complex legal barriers around licensing, and because music permeates every corner of existence, there is a lot of opportunity out there. Take fitness companies, where there's been a flurry of deals and partnerships between fitness companies and licensing providers. Fitness brands like ClassPass get the latitude to create personalized workout routines, rights holders get to tap into an $80 billion industry, and consumers get a richer daily experience.

RESEARCH & INSIGHTS


Facebook announced that it identified a political influence campaign on its network, and removed several accounts. In a statement describing the challenge of keeping up with the tactics of the adversaries, the company said "It’s an arms race and we need to constantly improve too." Kara Swisher likes this metaphor, and notes in the Times, "Facebook, as well as Twitter and Google’s YouTube, have become the digital arms dealers of the modern age." The piece wasn't meant to be paraphrased, go read it here.

EVERYTHING ELSE


LISTEN


Travis Scott
STARGAZING
The Wilderness
Chapter 1

LOOK


Drake
In My Feelings
Michael Rakowitz

WEEKEND PLAYLIST

FACTORY FLOOR


Road squad.
Max, Miguel, and Dibs in Chicago.

FRIDAY GIF


See ya next week...
This WeekMatt Pennington