Riri Takes A Knee

Rihanna was the NFL's first pick to perform at this year's Super Bowl halftime show in Atlanta. She declined in show of support for Colin Kaepernick. And because she can.

MUSIC & INDUSTRY


What is it about a song that turns it from a hit to a classic? Why is it that some hits are quickly forgotten to history, while others ingrain themselves into our psyche and the American cultural canon? How, for example, did Don't Stop Believin' go from critically-panned flop to the best-selling single of the 20th century? In other words, what makes a song durable? Furthermore, what hits from the past 25 years will achieve classic status? Slate took this question to 19 experts in the industry and compiled the New American Songbook, 30 tracks from the past 25 years that we'll be listening to for the next 100. You may not agree with every track on there, but it's hard to argue with #1, featuring "the best hook in history," Outkast's Hey Ya.

BRANDS & BANDS


Chance The Rapper took a break from Chicago mayoral politics to partake in one of the most entertaining ongoing brand partnerships, Undercover Lyft. The premise is simple - a (poorly) disguised Chance drives around Chicago in a Lyft picking up unsuspecting customers, chit chats, then eventually reveals himself. One of the reasons it's so successful is that the branding is light -- Lyft doesn't need to shout to imply "if you ride Lyft, someone like Chance might pick you up." It's also considerate of the artist's goals. The video builds awareness of Lyft's partnership with the rapper's "New Chance Fund" to raise money for Chicago Public Schools through the Lyft app.

RESEARCH & INSIGHTS


These days the phrase "pivot to video" usually solicits eye rolls. But back in 2015-2016, the mantra was sacrosanct among media and advertising firms who were chasing eyeballs and ad dollars as Facebook gobbled up more and more traffic, and Facebook Video garnered more and more views. The pivot proved tragic, as big investments in video returned little revenue (or impact). A new lawsuit alleges why: Facebook vastly overstated viewership metrics for videos posted to its platform for years. Facebook strongly denies the allegations. Yet even if Facebook didn't inflate the metrics, a more rigorous review of what constitutes a "view" may have prevented the video boom and bust. Facebook defines a view as someone watching for three seconds or longer. For YouTube, it's 30 seconds or longer. Nielsen TV ratings are US only, Facebook and YouTube are global. Nielsen is independent from the various channels it tracks viewership for, Facebook and YouTube self-report their views. And therein lies the rub.

EVERYTHING ELSE


LISTEN


Jesse Woods
One and Only
Song Exploder
Janelle Monáe - So Afraid

LOOK


Greta Van Fleet
Lover, Leaver (Live)
Steffi Lynn

WEEKEND PLAYLIST

FACTORY FLOOR


Mr. Kravitz hangin’ with production crew from the Factory after a private show.

FRIDAY GIF


See ya next week...
This WeekMatt Pennington