SEO Speedwagon + Escalating Venue Wars + Tips to Stay Productive this Summer

this week: seo speedwagon + escalating venue wars + tips to stay productive this summer
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2017 Honda Civic Tour kicks off today.

MUSIC & INDUSTRY


Music streaming is booming, up 58% over 2016 YTD, and is a boon for the entire industry. That much action - Spotify has 100MM daily users - coupled with how people listen - "mass level passive engagement" - creates two odd outcomes. First, the "fake hit," a song that, by dint of luck, ends up on a popular playlist, accrues millions of plays, but still leaves the artist unable to sell out even the smallest venue. Second, the "SEO hit," a more sinister phenomenon where artists game the system. Take, for example, "Happy Birthday Mike," or King Stitch's "Sit Down, Be Humble," or "Progressive Rock, Vol. 19." 

BRANDS & BANDS


Today we're kicking off the 16th annual Honda Civic Tour, featuring OneRepublic, Fitz and the Tantrums, and James Arthur. So how has this program had such longevity? Marketing Factory has long preached the value of brand ownership and equity (read more here) when it comes to platforms and partnerships, but in reality, the success is due primarily to the music. Music is an essential piece of personal identity, and there's no more effective way for brands to create authentic relationships with a target demo than through music. 

RESEARCH & INSIGHTS


An escalating turf battle between AEG and Azoff-MSG is reaching a boiling point. In response to Azoff-MSG's quiet maneuvering to tie Madison Square Garden plays to the Forum, AEG came out with a blistering counterattack, significantly raising the stakes. So let's use this as a case study on the unwinnable nature of pissing matches. Sure, both sides have valid complaints, but what, exactly, did the public escalation accomplish besides the bad PR? Nobody wins; pride is your own worst enemy.

EVERYTHING ELSE


LISTEN


Coldplay
A L I E N S
Innovation Crush w/ Chris Denson & DJ Skee

LOOK


Chance The Rapper
NPR's Tiny Desk Concert
Violet Clair

WEEKEND PLAYLIST

2017 Honda Civic Tour Edition

FACTORY FLOOR


OneRepublic's unique autographed Civic Type R. Literally a car + music enthusiast's dream car.
On tour now. 

FRIDAY GIF


See ya next week...