Neutral Net Hotel + the foppish Millennial Mike + We Sell you on Branding

this week: neutral net hotel + the foppish millennial mike + we sell you on branding
Surprise! Slash and Axl returned as Guns 'n Roses and grabbed this year's top grossing tour spot, so far.

MUSIC & INDUSTRY


The internet world - companies, activist groups – recently staged a protest of the FCC's proposed rollback of net neutrality. To understand what's at stake, it's worth examining how the internet works, what these changes would mean, and what actual telecom competition looks like. Case in point, cell phone coverage. With only four major carriers competing, unlimited LTE data bandwidth is now a norm, and coverage in the US is among the world's best. Until consumers have more than one option for broadband access, it's clearly a public utility.

BRANDS & BANDS


Understanding the difference between sales and branding is a key to successful marketing. Think about the most successful consumer brands - for example, Apple - when do you ever see a "buy this iPhone now" ad? Instead, everything is about creating an experience, a tone, a “brandality.”  For a meta case study let's use this weekly newsletter you’re reading. Why would you enjoy this if we just pushed our wares on you every Friday?

RESEARCH & INSIGHTS


Foppish. Bratty. Idealistic. Perpetually on their device. Hopelessly addicted to avocado toast. Everyone seems to have a take on Millennials, especially crotchety old boomers and X-ers. For those who just don't get youngsters these days - and who now have to deal with these immature scamps in the workplace - here is Millennial Mike. His hypothetical story can provide some context that might prove useful as the generation dominates.

EVERYTHING ELSE


LISTEN


OneRepublic
Rich Love
Ear Hustle
Episode One: Cellies

LOOK


Echosmith
Goodbye
Fong Qi Wei

WEEKEND PLAYLIST

FACTORY FLOOR


CAA's marketing maven Alli McGregor hangin' backstage in Nashville, with factory founder Rob Tonkin.

FRIDAY GIF


See ya next week...