Jay-Z the Mogul musician and Salvador Dali is Back....Kinda

this week: jay-z the mogul musician + savlador dali is back, kinda + sent from my iphone
Lin-Manuel Miranda flexes his cultural prowess with a new video for Immigrants (We Get The Job Done) and #Ham4All.

MUSIC & INDUSTRY


No other artist represents the musician cum mogul industry power player than Jay-Z. His new album, 4:44, is available today... at least if you're a Tidal subscriber or Sprint customer. Since Jay-Z owns Tidal, he's using demand for his content to drive growth. As a partner in Tidal, Sprint is providing marketing for the release to drive growth. Who needs a record deal anyways? Well... not all artists can match Jay-Z's celebrity and business acumen. Indeed, it seems mega-stars' power comes at the expense of the industry "middle-class," bands scraping by, husting to work a new business model.

BRANDS & BANDS


Successful musicians tend to be brilliant marketers. Case in point: 2 Chainz. To promote his latest album Pretty Girls Like Trap Music, 2 Chainz created a pink trap house, literally, for the debut listening party. Now it's a bona fide Atlanta landmark, packed with fans taking pictures out front for Instagram. 2 Chainz didn't stop there - you can now visit a virtual Trap House via UMG's VRTGO platform. Don't have a VR headset? Head over to 2 Chainz merch store and pick up a pair for $14.98.

RESEARCH & INSIGHTS


What hath Jobs wrought? 10 years ago a black turtlenecked CEO of Apple debuted the iPhone, and took the first step in revolutionizing communication forever. Let's pause. 10 years ago, the internet was something you "logged on" to via a computer, and a phone was used to make calls. How quaint. Now the internet is ubiquitous. "Unplugging" is something done on vacation. Social media is the primary form of communication. Emojis are a proxy language. What are you reading this on? Odds are (51% of you), it's an iPhone.

EVERYTHING ELSE


LISTEN


NEIL FRANCES
Back To What I Know
Howard Stern Show
Jimmy Iovine

LOOK


Kendrick Lamar
ELEMENT.
Guy Okazaki

WEEKEND PLAYLIST

FACTORY FLOOR


Civic Tour kicks off July 7 in KC! Heather Healy and Becca Binford getting the OneRepublic Type-R and Rebel road ready.

FRIDAY GIF


See ya next week...