The world’s first award-winning ad agency devoted to music.

Case Study:
Steve Aoki x Nitto Tires

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Steve Aoki x Nitto Tires


Marketing Factory was brought on board to expand Nitto (division of Toyo) marketing to music enthusiasts. Our mission was to find an appropriate electronic DJ for a five-month long promotion that would increase both Nitto's mass market appeal within the youth market and their online fans, specifically, Facebook "likes."

We produced Steve Aoki's Birthday Bash, 'Fueled by Nitto,' a special EDM event held at the Shrine Auditorium in Los Angeles on November 21, 2012. Marketing Factory created integrated video content featuring Aoki and Nitto to fuel the partnership. Onsite, we created a VIP experience with Aoki, and a balloon drop with Nitto and Aoki imagery to wow the crowd. The campaign generated over 15 million overall impressions – including 834,000 new Facebook likes for Nitto Tire Co.

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