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Case Study:
Honda Stage at Music Festivals


Honda Stage at Music Festivals

Upon being approached by American Honda Motor Co., Inc., Marketing Factory was tasked with developing and implementing a program that would authentically connect with music fans and youth market trendsetters to improve Honda brand perception and increase purchase consideration.


Over the past ten years, Marketing Factory has partnered Honda with several top-tier music festivals, such as Austin City Limits Music Festival, Governors Ball, Sasquatch!, Music Midtown, and Lollapalooza. Our fest partnerships include a stage sponsorship for Honda with performances by popular artists like Disclosure, Tame Impala, Calvin Harris, Kendrick Lamar, Kaskade, Miguel, The Weeknd, deadmau5, Robyn, Wiz Khalifa, and Alabama Shakes.

Austin City Limits Music Festival calls to fans from far and wide to make a pilgrimage deep into the heart of Texas. As their reward for making the trek, ACL Festival always provides memorable music sets along with vibrant art markets and unbelievable culinary offerings. Now celebrating its 15th year, ACL Festival continues to fuel the city’s reputation as the cultural oasis of the Lone Star State and the live music capital of the world.

Described as "a festival with a New York heart," The Governors Ball Music Festival is a three-day, multi-stage music festival on Randall's Island in New York City. Gov Ball offers enough variety and depth to suit all sorts of concertgoers, with headliners ranging in style from hip-hop and pop to electronic dance music and rootsy rock. The Big Apple’s best music festival always delivers truly memorable experiences for thousands of music lovers.

Music Midtown features a diverse lineup of over 30 artists across 4 stages. Be it rock and roll, hip-hop, pop, electronic, or anything in between, Music Midtown has been Atlanta’s premier festival for music lovers of all kinds since 1994.
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Known for its bucolic location and incredible views, the Sasquatch! Music Festival takes place at the internationally acclaimed Gorge Amphitheatre in Washington. Festival creator, Adam Zacks, founded Sasquatch! with the aim of building an event that catered to the eclectic tastes of voracious music enthusiasts. Zacks personally curates the lineups for each Sasquatch! Festival, hand-picking the diverse array of artists.

Lollapalooza, the concert series in downtown Chicago, redefined the modern festival experience. Originally conceived by Perry Farrell as a farewell tour for his band, Jane’s Addiction, Lolla now stands as one of the premier destinations for music fans in both the United States and abroad. Its popularity has even expanded the festival internationally to Colombia, Chile, Brazil, Argentina, and Germany.