Marketing Factory

Connecting Brands and Bands

We are an award-winning agency at the intersection of music, brands, experiences and the digital space.We help brands create strategic partnerships, leveraging the power of music to create long-lasting relationships with music enthusiasts.

ROB TONKIN

Founder + CEO 

Music lover and seeker / Founded Marketing Factory in 1999 / Favorite song is "Heart of Gold" by Neil Young / Any day is a perfect day to surf / Got lost in Mexico location scouting for perfect outdoor concert venue / Friends with Milo, the dog.

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MILO

Philosopher

Believes in doing nothing, which he says is everything / Seeks answers, often times food / Likes the concept of walking / Seems to be averse to names beginning with G / Has been known to speak, likes the word "rough" / Likes the smell of corners / Paid in treats, says this validates the do-nothing concept / Soothed by music.

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SUSAN AGOSTINELLI

VP, General Manager

Has literally done every job on set / Can create and sell anything / Pearl Jam is her favorite band ever / Thinks "Live, Love, Laugh" says it all / Edited the first Pearl Jam video "Jeremy" / First job as a ski instructor taught her it all.

DAVID SIEGEL

SVP, Brand Partnerships

Infinitely inquisitive / Works hard to avoid being called a workaholic / Translated Doors songs into Spanish in Jr. High for no good reason / Helped 6-year-old son raise over a million dollars to cure a rare disease / Strange obsession with taking pictures of dogs in moving cars / Lives by motto, “If it ain't broke, make it better.”

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AMY STEVENS

Creative Director

Creates / Comes from stints at World Famous KROQ, Jimmy Kimmel Live!, Madison Square Garden and CBS Radio / Lives by: “I’m not bossy, I am the boss" / Loves all music from Wolfgang to the Wu.

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NATASHA HAMIDI

VP, Finance

Loves hippos / Met husband at a reggae concert, nobody inhaled / Is a certified yoga teacher / Can touch her nose with her tongue / Got a degree in partying at UCSB / Her favorite song is "I Will Survive" by Gloria Gaynor / Her favorite movie is "Gone with the Wind" / Her favorite saying is "Smile, someone loves you."

HEATHER HEALY

VP, Operations

Knows what music will make you happy / Has worked with over 1000 acts / Hooked on Etta James and Flying Lotus / Co-wrote a chorus on the lead single of a platinum punk rock album / Gave up a career as an orchestral harpist in order to book DJs / Secretly addicted to cooking and helping her son build school projects from scratch / Featured on "Last Call with Carson Daly" to honor her music talent buying success.

MATT PENNINGTON

Creative Director + Producer

Entrepreneurially skilled strategist / Creatively develops, commands and controls activations / Represents Marketing Factory in the NYC region / Knows how to empower designated personnel to exercise and accomplish client missions and tasks / Shameless shill for CRAP Eyewear.

 

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REBECCA BINFORD

Digital + Social Producer

Digital strategist + overall internet addict / Several years experience in digital and integrated marketing / Favorite artists: Amy Winehouse and Stevie Nicks / Has mastered the art of multitasking / Quote: Live every day like it's Taco Tuesday. 

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SHANNON BOSCHEE

Associate Producer

Previously found surrounded by fest wristbands and RFID scanners / Favorite band depends on current mood / Loves going on adventures with her favorites / Considers wine and cheese a complete meal / Enjoys witnessing a celebratory high kick or jig / Favorite quote: "When there's teamwork, it doesn't seem like work."

ALEX ANDERSON

Staff Accountant

Lover of accuracy, organization and details / Was hooked on accounting after her very first class / Culinary school grad / Fave artist: A Day to Remember / Once owned two snakes and a chameleon / "Sink or swim, you gotta give it a whirl."

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HAYLEY HAAG

Executive Assistant + Office Manager

Malibu born and bred / Professional dancer and choreographer on the weekends / Inexhaustibly energetic / Gluten enthusiast / Avid user of food delivery services / Loves to see pictures of other people’s babies / Once wore a full body gold unitard on an episode of Glee / Passionate about movies from the eighties and music from the sixties.

ROB MITCHELL

Graphics

Creative multi-faceted entrepreneur / Print designer for over 20 years / Surfing is source of sanity / Musical inspirations as a youth: Devo, Deep Purple / Has a surprisingly big appetite.

THE JAY

Surf And Facilities

Can track and memorize asset inventory numbers faster than a hyperloop / Oversees movements and transfers of goods / BBQ master / Has taught at least five staff members to surf / Ordered a pizza in his calculus class at Venice High as an inspiration to Sean Penn's "Spicoli" in Fast Times / Usher and guard extraordinaire / Has spent more nights at The Fabulous Forum than all staff combined.

RICK RAYMOND

Production Design + Management

Has produced, managed and/or designed over 3000 private and public entertainment events / Quote: "Do what you love, love what you do, deliver more than you promise" / On-field Pre-Game Entertainment Production Manager on four NFL Super Bowls / Always answers the question, "How are you?" with "Livin' the dream!"

 

GREGORY BEAUCHAMP

Creative

Makes ideas with pixels and paper / Has a secret camp spot in the middle of the Mojave desert / Loves listening to the pledge drives on KJAZZ and KCRW / Favorite Saying: "The simpler you can make something, the more universal it becomes" / Has an Emmy for the documentary Art&Copy / Can write a bad song in a minute.

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CLIFFORD NOVEY

Technologist

A decade and a half of solo computer wrangling with hammers and lighter fluid / Loves working with clients to make things more productive / Favorite musician is a tie between Miles Davis and Jimi Hendrix / Enjoys a nice motorcycle ride / Works to fund solo trips to explore the most remote places possible in the desert / Been in LA for 22 years.