FOR IMMEDIATE RELEASE

American Honda Recognizes Marketing Factory

as a Top Supplier with Premier Partner Award

TORRANCE , Calif. , August 12, 2008 – American Honda Motor Co., Inc. President and CEO Tetsuo Iwamura today presented the company's Premier Partner Award to Marketing Factory, Inc. of Venice , CA for excellence in the production of the 2008 Honda Civic Tour. Marketing Factory, Inc. was one of 15 award recipients selected from 53 suppliers nominated by American Honda associates nationwide.

“I am honored by this award from an exemplary company such as Honda. They're innovators, and we're privileged and humbled to stand next to them and accept this recognition,” said Rob Tonkin, Marking Factory, Inc. Executive Producer and Founder.

The Premier Partner Awards were established in 1998 to recognize suppliers who embrace American Honda's philosophy of exceeding customer expectations. This year's award winners represent excellence in a variety of industries including logistics, printing, marketing, consulting, training, interactive solutions and much more.

“Today we acknowledge an elite group of suppliers who embody Honda's philosophy of delivering the highest possible value to our customers through quality products and customer service,” said Gary Kessler, American Honda's Senior Vice President of Human Resources and Administration. “We appreciate the commitment from these fine organizations and thank them for their contribution to Honda's success.”

About Honda
Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Honda began U.S. production in Ohio in 1979, and began U.S. automobile production in 1982 at its Marysville , Ohio , auto plant. The company has invested more than $10.6 billion in its North America operations, including 14 major manufacturing facilities employing more than 35,000 associates and producing more than 4 million products annually, including more than 1.4 million Honda and Acura automobiles as well as motorcycles, all-terrain vehicles, personal watercraft, lawn mowers, general-purpose engines and other power equipment products. Honda currently partners with more than 600 North American suppliers and on a global basis purchased more than $18.8 billion in parts and materials from North American suppliers last year.

About Marketing Factory
Since 1999, based in Venice Beach , California , Marking Factory has designed entertainment properties and media promotions to create interactive, entertaining and informative customer experiences, as well as strategic branding services. The company has actively worked with American Honda since 2000, serving as lead producers of the annual Honda Civic Tour and providing professional consulting on several other music and advertising programs. The company and its employees are strong supporters of numerous community organizations, providing contributions and support to the Venice Family Clinic and a variety of eco-activities in conjunction with American Honda.

For more information contact:

Marketing Factory, Inc.
Andrea Marcinko
310-314-8008
andrea@marketingfactory.com

American Honda Motor Co., Inc.
Alicia Jones
310-781-5542

Rob Tonkin, President of Marketing Factory, Inc.,
with Tetsuo Iwamura, President of American Honda Motor Co.,
and Gary Kessler, American Honda's Sr. Vice President of HR and Administration.
(from left to right: Gary Kessler, Rob Tonkin, Tetsuo Iwamura)

Marketing Factory's Rob Tonkin and Matthew Berkson
with Tetsuo Iwamura after the Premier Partner award ceremony.
(from left to right: Matthew Berkson, Tetsuo Iwamura, Rob Tonkin)