Marketing Factory

Connecting Brands and Bands

We are an award-winning agency at the intersection of music, brands, experiences and the digital space.We help brands create strategic partnerships, leveraging the power of music to create long-lasting relationships with music enthusiasts.

THIS WEEK

JUNE 16th, 2017

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Why do artist feuds still get so much attention?

MUSIC & INDUSTRY


The rise of influencer marketing has shown the power of personal branding. As Instagram hustles to clarify and standardize the practice amidst reports of massive FTC violations and PR nightmares like Fyre Fest, something else is happening. Something refreshing. Artists now have an intimate, and very powerful, direct line to fans via social media. This, along with easy digital distribution and DIY recording tech, has shifted the balance of power away from labels. Artists with both musical talent and brand savvy can steer their own ship, with or without the former industry hitmakers. 

BRANDS & BANDS


Classic rockers know the power of branding. Imagine a wooden ship in need of some repairs. The owner replaces a few decaying planks with new, strong timber. Over time, each original plank is replaced with a new plank. Is it still the same ship? Now imagine a famous band who needs a new drummer. Over time, more original members are replaced. Sold out arenas provide an answer to Theseus's thought experiment. It's not the people on stage that make the band, it's the brand

RESEARCH & INSIGHTS


Technology has influenced music ever since the stone age when the first flutes were carved from bone.  Early gramophone specs created the single, the 12" LP (“long play”) record cemented the album. Voice-activated speakers -- and the way we interact with them -- are making their mark as labels and producers race to optimize their catalog. How do you create a song that satisfies a request for "pop music for yoga?" Whoever finds out first reaps the reward of playtime on 11+ million devices.

EVERYTHING ELSE


LISTEN


Big Boi
Order of Operations
Still Processing
We Said, He Said, She Said

LOOK


Arcade Fire
Creature Comfort
John Nation
Aerosol Art

WEEKEND PLAYLIST

FACTORY FLOOR


NYC office head Matt Pennington communicating the message through a classic Betsy Newman photo.

FRIDAY GIF


See ya next week...